Michael Kristof

Creative Director | AI Prompt Developer | AI Business Consultant

As an award-winning Creative Director and AI Innovator, I bring over two decades of experience driving transformative results across industries. With a unique blend of creative vision, technical expertise, and strategic leadership, I have consistently pushed the boundaries of what’s possible in advertising, branding, and marketing. My passion for leveraging cutting-edge AI technologies has led me to pioneer innovative solutions that optimize workflows, enhance efficiency, and deliver measurable business impact. Through my work as an AI Prompt Engineer, Creative Director, and Educator, I have demonstrated a strong commitment to harnessing the power of AI responsibly and ethically, setting new standards for the industry.

Key Accomplishments

  • Led the creative team in the successful redesign of a CPG product’s beverage label and packaging resulting in a remarkable 281% increase in sales and a 3.81x boost in sales volume.
  • Spearheaded the development and launch of innovative Graphic Design and Web & Interactive Bachelor’s degree programs as the Creative Director and Graphic Design Program Director at Nossi College of Art and Design.
  • Authored comprehensive AI Business Compliance Policies and AI Use and Ethics Policy for higher education institutions, setting new standards for responsible AI integration.
  • Led creative team in the design and development of a Multi-channel campaign and website design that generated $18,420 in donations for a local non-profit.
  • Spearheaded a bank acquisition and name change campaign for a regional bank that not only met KPIs but also received an EFFIE Award — the only national award to recognize creative achievement in meeting and exceeding advertising objectives. The campaign led to a significant increase in deposits and virtually no loss of customers, outperforming the typical 10% attrition rate seen in bank mergers.
  • Created a financial print ad which single-handed brought in $1.5 million in CD money and opened 172 new accounts.
  • Art Directed a 30-second tourism television commercial that had to be pulled from media schedule for overloading telephone response center.
  • Recognized with the “Best Read Ad” in the December, year-end, double-issue investment guide of Fortune Magazine — Fortune’s biggest and best seller of the year. Fifty-two percent of those surveyed said they noticed the ad and 39% admitted to reading it in its entirety.
  • Won the coveted “Platinum Award” – the highest honor bestowed by the Hospitality Sales & Marketing Association International – for 30-second tourism commercial that increased inquires 17 percent. It competed against more than 1,650 entries from 55 countries.
  • Created advertising campaign for Mississippi Department of Economic Development that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally
  • Earned multiple “Best of Class” and “Superior” awards from the Southern Economic Development Council for impactful advertising campaigns.

Areas of Expertise

  • Creative Direction with enhanced AI Integration
  • Problem-Solving & Creative Thinking
  • AI-Driven Brain Storming
  • Generative AI Development
  • AI Strategy Formulation
  • Cross-Functional Team Leadership
  • Effective Communication & Collaboration
  • Brand Strategy & Management
  • Client Relations & Engagement
  • Workflow & Process Optimization

AI and Creative Direction

A.I. Prompt Engineer / Designer

SketchDeck – Freelance (2023-Present)

  • Develop innovative AI-driven design solutions to enhance B2B marketing strategies and client engagement, leveraging the latest advancements in Generative AI technology.
  • Craft and optimize Generative AI prompts, ensuring the consistent production of high-quality, on-brand assets that align with company guidelines and visual identity.
  • Lead the adoption and implementation of Generative AI tools, streamlining design processes and project execution, resulting in increased efficiency and productivity.
  • Collaborate with cross-functional teams to seamlessly integrate AI technology into existing workflows, fostering a culture of innovation and continuous improvement.
  • Spearhead AI-based initiatives, translating complex client requirements into effective, creative solutions that drive business growth and customer satisfaction.
  • Serve as a subject matter expert in AI-driven design, providing guidance and support to clients and internal stakeholders, ensuring the successful execution of projects.

AI Prompt Developer / Asset Creation Specialist

I A.I. (2022-Present)

  • Develop high-converting AI prompts for text-to-image and video assets, optimizing workflows and operational efficiency.
  • Leverage advanced AI technologies to create high-quality, AI-driven content and marketing strategies across diverse formats.
  • Pushing the boundaries of cutting-edge AI technologies to develop solutions that are at the forefront of AI-driven design.
  • Devoted over 3,000 hours to mastering AI technologies like ChatGPT, Midjourney, DALL-E, Claude 3, Perplexity, Runway, and more.
  • Developed “AI Stacking” – a process that integrates multiple AI-powered tools to efficiently generate, edit, and enhance image and video assets. By layering AI capabilities, such as image generation, object removal, and background replacement, the process streamlines the creation of high-quality, branded assets that would otherwise be unusable or require extensive manual editing.
  • Keeping up-to-date with the latest AI-powered tools and developments in machine learning to inform prompt development and implementation.

Creative Director

Futureshirts (2022-2023)

  • Implemented AI-powered creative strategies, resulting in a 2% increase in creative designs and a 125% rise in premium design production and sales.
  • Utilized AI tools for enhanced brainstorming and workflow optimization, significantly improving efficiency and cross-functional collaboration.
  • Negotiated software vendor discounts resulting in $18,353.04 annual savings, significantly impacting profitability.

Senior Art Director

Intouch Solutions (2021-2022)

  • Led and defined the creative vision for print and digital campaigns for developing Pharmaceutical medications, ensuring deliverables met and exceeded clients’ high standards of quality, creativity, and production.
  • Utilized Adobe XD to design user-friendly website and mobile interfaces within the Pharmaceutical industry, highlighting a strong focus on UX/UI design to enhance user experience and customer engagement.

Leadership and Strategy

Creative Director / Graphic Design Program Director

Nossi College of Art (2016-2021)

  • Led and mentored a diverse team of 18 adjunct instructors, fostering an enriching educational environment.
  • Developed and implemented a comprehensive curriculum that blended traditional art principles with emerging digital technologies.
  • Launched a successful brand strategy and integrated marketing campaign, resulting in a 6.4% increase in student applications.
  • Established a simulated ad agency within the college, providing students with practical experience and successfully generating $18,000 in donations for a local non-profit.

Creative Director

Kristof Creative (2003-2016)

  • Founded and managed a successful creative agency, delivering innovative solutions for high-profile B2B, B2C, and CPG clients.
  • Directed the creative vision for award-winning advertising and marketing campaigns, driving significant increases in brand engagement and sales.

Associate Creative Director

Arnold Worldwide (2001-2003)

  • Managed a team of Art Directors and Copywriters, fostering a dynamic and collaborative environment.
  • Led the development of innovative advertising campaigns for high-profile clients, consistently exceeding KPIs and earning industry recognition.
  • Spearheaded a bank acquisition and name change campaign, receiving an Effie Award and outperforming industry retention benchmarks.

Education and Training

Art Center College of Design

  • BFA, Advertising

Palomar College

  • AA, Criminal Justice/Law Enforcement
  • AA, Liberal Arts
  • Police Reserve Academy Graduate

Technical Proficiencies

AI Technologies:

  • Adobe Firefly, ChatGPT, Claude, Copilot, DALL-E, Gemini, Genmo, Midjourney, Moonvalley, Morph Studio, Perplexity, Runway ML

AI-Powered Design Tools

  • Adobe Express, BlendNow, Canva, Flair, Glorify, Kittle, PhotoRoom, Pixelcut

Design Software:

  • Adobe Creative Suite; InDesign, Illustrator, Photoshop, Premier, XD
  • Affinity Creative Suite, Canva, Photoroom

Web Development:

  • Website Design
  • Mobile App Design
  • Ui/UX
  • HTML, CSS, PHP, WordPress

Project Management:

  • Basecamp
  • Evernote
  • Monday
  • Notion

Office:

  • Microsoft Office Suite; Word, Excel, PowerPoint
  • Google Workspace
  • Slack
  • Zoom

Creative Honors

  • London International Advertising Awards
  • New York Festivals
  • Creativity Annual
  • Communication Arts Design Annual
  • “Best Read Ad,” Fortune Magazine – Year-end Double-issue Investment Guide
  • Collegiate Advertising Awards – Awarded 1 of only 7 Gold awards amongst all colleges in the nation.
  • Effie Award for exceptional results in meeting and surpassing client objectives for PNC Bank campaign
  • Numerous local & regional ADDY’s

Personal Achievements

  • Eagle Scout, Boy Scouts of America
  • 2nd Degree Black Belt, American Wado Karate-do Black Belt Association
  • Sucessful completion of 9 Accelerated Freefall skydiving jumps from 12,500 ft.
  • Three succesfull rides of “Tail of the Dragon”, 318 curves in 11 miles, located in Deals Gap, North Carolina and Tennessee 

Beyond the Office: Exploring Personal Passions

When I'm not driving AI innovation, you can find me exploring the great outdoors on my Yamaha VStar 1300. One of my most memorable rides was conquering the Tail of the Dragon, a legendary stretch of road with 318 curves in just 11 miles.

As a food enthusiast, I enjoy firing up the grill and experimenting with new BBQ recipes. There's nothing quite like sharing a delicious meal with family and friends.
I'm also a dedicated martial artist, holding a 2nd-degree black belt in Wado-Ryu karate. The discipline, focus, and perseverance I've gained through my training have been invaluable in both my personal and professional life.