Real Creative Work, Real Results: Case Studies in Design, Advertising & AI Implementation

A B2B software company needed to turn technical blog posts into LinkedIn and YouTube videos without filming engineers or hiring. This case study breaks down the custom AI video production pipeline that delivered the proof of concept in six weeks and cut automated production time by 97 percent, beating the 60 percent target.

A mid-size healthcare organization deployed a custom AI assistant trained on United Healthcare plan documents to handle employee benefits questions during open enrollment. The assistant reduced HR inquiries by 80%, saved 168 hours of staff time, and delivered a projected 3-year ROI exceeding 450%.

Luxury home décor brand MacKenzie-Childs launched their Tea Kettle Collection using custom AI product backgrounds. We created 15 unique kitchen environments for distinct personas, delivering 60 campaign assets in 6 weeks with 40% cost savings compared to traditional location photography.

Unlock the secrets of youthful, radiant skin with Genome Cosmetique’s groundbreaking skincare, where cutting-edge science meets captivating design. We developed a sophisticated brand identity and packaging that showcases the product’s advanced technology.

An award-winning multi-channel brand campaign that celebrated the individuality of creative students and positioned Nossi College of Art as the ideal place to nurture their talents. Spanning print, outdoor, social media, video, and digital ads.

Leveraging visual design to make complex budget information accessible and actionable across languages and cultures in 115 countries.

Immerse yourself in a transformative and innovative tourism campaign that redefines relaxation. Targeting a younger, adventurous audience, these creative ads feature various vacation settings that offer a fresh perspective on unwinding.

See how this awareness campaign for the American Diabetes Association used bold visuals and emotional resonance to inspire action, elevate awareness, and bring national attention to a critical health issue.

Fidelity Benefits & Insurance sought to differentiate their services in a competitive market. I developed a print ad campaign inspired by nature’s symbiotic relationships, highlighting their client-first approach.

Explore how innovative design transformed a complex global health report into an influential tool for change, driving action against birth defects worldwide.

When artisanal ice cream maker FX O’Reilly Microcreamery sought to stand out in the premium category, they turned to me for a complete branding overhaul. From logo and packaging to stationery and delivery van graphics, explore the story behind their sweet success.

An authentic tourism TV commercial captures the state’s warmth and hospitality through the unique perspectives of transplanted creatives, inviting visitors to experience “The South’s Warmest Welcome.”

Discover how a small Mexican fast food joint cooked up a storm with a daring print ad campaign. By highlighting the authenticity of its Mexican chefs, the campaign generated buzz, increased traffic, and boosted sales by 15%.