Michael Kristof

July 28, 1992
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Wilson Sporting Goods

Portfolio

The Wilson Hammer tennis racket is most powerful tennis racket on the market. Any player using it the ability to defeat their opponent with extremely powerful serves
— TV Commercial —

Wilson Sporting Goods

Art Center College of Design School Project

At the time of creating this 60-second TV commercial for Wilson Sporting Goods, the Wilson Hammer tennis racket (or “racquet”) was the most powerful tennis racket on the market. Essentially giving the player using it the ability to defeat their opponent with extremely powerful serves. We brought the concept of “High Noon” to life where we literally built a tennis court in the middle of the high desert.

Original Shoot (4:3 shot and edited VHS)
Professional Shoot (16:9)