Michael Kristof

April 16, 1998

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Union Planters Bank

Portfolio

— Brand Campaign —

Union Planters Bank

Thinking

When breaking down the strategy about why anyone would choose one banking institution over another, the thought “we’re good at what we do” kept popping up. This led to a simple realization that although everyone is good at something – rebuilding cars, cooking gourmet meals, raising children, etc. – they’re not good at finances. So when people have financial questions, Union Planters Bank provides the solution.

Union Planters Bank Point of Purchase Fish Bowl

Outdoor

Outdoor Billboard - Union Planters Bank - Married For Love
Outdoor Billboard - Union Planters Bank - April 15
Outdoor Billboard - Union Planters Bank - Zip Code isn't 90210
Outdoor Billboard - Union Planters Bank - Money Questions