— Brand Campaign —
Union Planters Bank
Role
Senior Art Director
Skills
Concept Development
Art Direction
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Art Direction
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Thinking
When breaking down the strategy about why anyone would choose one banking institution over another, the thought “we’re good at what we do” kept popping up. This led to a simple realization that although everyone is good at something – rebuilding cars, cooking gourmet meals, raising children, etc. – they’re not good at finances. So when people have financial questions, Union Planters Bank provides the solution.