— Brand Campaign —
Union Planters Bank
Role
Concept Development
Senior Art Director
Senior Art Director
Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Thinking
When breaking down the strategy about why anyone would choose one banking institution over another, the thought “we’re good at what we do” kept popping up. This led to a simple realization that although everyone is good at something – rebuilding cars, cooking gourmet meals, raising children, etc. – they’re not good at finances. So when people have financial questions, Union Planters Bank provides the solution.