SkyTel

Thinking

Product demonstrations are a good way to show how a product delivers on its promises. Since SkyTel offers guaranteed message delivery, we thought, “Just how far can we push this guarantee in order for it to be really memorable? Can someone send a text message from beyond the grave? From the grave? How about inside the coffin?”

Script

This is an example of when what is being said isn’t as important as what is happening and where. A young, beautiful, Southern wife sits graveside at her elderly, and very rich husbands funeral. But is he really dead?