The Ramey Agency, Jackson, MS, United States
June 1995 – October 1998
At The Ramey Agency, he started as an Art Director and was later promoted to Senior Art Director, where he was instrumental in developing and directing successful advertising campaigns for clients spanning diverse industries like Tourism, Banking, Finance, Car Audio, Healthcare, and Travel. His tenure was marked by significant achievements and recognition, driving economic growth, generating substantial revenue, winning prestigious awards, and effectively leading and mentoring a creative team.
In a display of strong leadership and mentorship, he managed and guided a team of junior designers, art directors, and production artists, cultivating a collaborative and growth-oriented environment.
As a champion for job growth, he helmed an economic development campaign, resulting in a remarkable 23.1% increase in jobs created by new businesses and a 15% rise in new business startups, even amidst a national downturn in business creation, reflecting his commitment to community development and prosperity.
As a revenue generator, he crafted a financial ad campaign that generated $1.5M in revenue and attracted 172 new accounts, showcasing his expertise in crafting impactful, results-driven advertising strategies.
His ability to create engaging, informative content was recognized by Fortune Magazine, when he was awarded with “Best Read Ad” in their high-performing year-end, double issue investment guide. The recognition highlighted that 52% of those surveyed said they noticed the ad, and 39% admitted to reading it in its entirety – numbers that are exceptional among readership studies.
Further validating his effectiveness and excellence, he received seven “Best of Class” and one “Superior” award from the Southern Economic Development Council in the Advertising Campaigns, Multimedia, and Direct Mail categories. His work won more awards than any other state, competing against 17 other states and 300 entries.
He also received global recognition by being awarded the prestigious ‘Platinum Award’ from the Hospitality Sales & Marketing Association International (HSMAI) for a 30-second TV ad highlighting Mississippi as the ‘birthplace of the blues’. This top-tier honor, chosen from over 1,650 international entries, showcases the breadth and efficacy of his creative vision. The award-winning campaign directly contributed to a 17% increase in tourism inquiries compared to the previous year.