— Print Ad Campaign —
Roberto’s Taco Shop
Role
Strategy
Concept Development
Art Director
Photographer
Concept Development
Art Director
Photographer
Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Photo Retouching
Adobe Illustrator
Adobe Photoshop
Photo Retouching
Thinking
This is the Roberto’s Taco Shop. A tiny fast food place located in Oceanside, CA – about 50 miles from the US/Mexico border. The Mexican food is so good that 3 out of 5 times you would get the wrong order — and not care!
One of the reasons the food is so good is because just about everyone who worked there was from Mexico.
A little research turned up an interesting fact: the employees never seemed to be around for long. Every week there were new people. At first, I thought they were all enrolling at the Culinary Institute of America. As it turned out, the Immigration and Naturalization Service was catching and deporting them.
That’s when I was struck with a novel creative strategy: tell the truth.


