1

Overview

Award-winning strategic thinker with a passion for leading and inspiring creative teams and developing amazing brand experiences that drive an emotional response for print, digital, web, and social media.

  • BFA – Advertising. Art Center College of Design, Pasadena, CA
  • Develop big, cut through ideas that get results
  • Demonstrated experience leading, inspiring, and mentoring creative teams
  • Proven ability to create and direct high-quality campaign creative for print, video, digital, TV, out-of-home, brand marketing, social media, and retail
  • Thoroughly experienced in creating social media marketing campaigns
  • Write concise creative strategies based on research, market awareness, and key insights
  • Ability to clearly translate brand objectives to peers, senior management, and clients
  • Elevate the creative output while ensuring all marketing assets meet a high level of creativity, innovation and brand association
  • Strong writing skills for print, TV, radio, and digital campaigns
  • Exceptional communication and presentation skills at all levels of internal and client organizations
  • Guardian of brand guidelines including identity, style, tone, etc. and oversee them to completion
  • Expert knowledge Adobe Creative Suite; Photoshop, Illustrator, InDesign, XD, and more.
  • Advanced WordPress experience: Theme design, eCommmerce, coding (HTML, CSS, PHP), plugins, security, and managing sites

Download Resume (PDF)

Experience

Freelance Art Director / Designer

Kristof Creative, Inc., Nashville, TN • Nov. 2001 – PRESENT

  • Managed creative team in designing beverage packaging design creative that increased sales 846%
  • Developed advanced Twitter search engine application for consumer research that helped identify a drive-by shooter – leading to their arrest
  • Redesigned affiliate website resulting in a 4% increase in sales
  • Raised client website rankings from near obscurity to page 9 in Google SERPs
  • Development and management of projects consisting of over /b>10,000 assets
  • Manage creative teams of Art Directors, Graphic Designers, Illustrators, Copy Writers, Web/Mobile developers, 3D Designers, Video Editors, and Social Media contractors
  • Create marketing and campaign strategies for print, digital, social media, SEO, and Internet marketing campaigns
  • Mobile application design and WordPress design and development
  • Teach creative problem solving workshops

Projects include; Annual reports, Book Covers, Branding, Brochure design, Email Newsletters, Flyers, Infographics, Landing Page design, Logo design, Long-form video scripts, Magazine and newspaper advertising, Outdoor campaigns, Packaging designs, Posters, PowerPoint Presentations, Presentation folders, Radio commercials, Trade-show booths, and Website development.

B2B and B2C Clients included; Banking & Financial Institutions, Education, Entertainment and Film, Food & Beverage, Global Research & Advocacy, Healthcare & Pharmaceuticals, Public Relations, Sports, Travel & Leisure

Freelance Senior Art Director

Intouch Solutions • Dec. 2021 – Jan. 2022

  • Print campaign development and using my UI/UX skills in Adobe XD to design and create website and mobile designs for a Pharmaceutical client. Fluent understanding and experience using Microsoft team

Graphic Design Coordinator / Creative Director / Instructor

Nossi College of Art, Nashville, TN • Sep. 2016 – Feb. 2020

  • Discovered financial discrepancy that saved $27,000 a year in marketing expenses
  • Directed creative team in creating a comprehensive advertising campaign for a local educational non-profit that resulted in $18,000 in donations, 40% more programs taught, and reached 95.87% more students
  • Created Internet ad campaign resulting in a 7.4% click-through rate
  • Managed Bachelor degree programs for Graphic Design and Web & Interactive
  • Recruited and managed 18 Adjunct instructors
  • Managed creative team, interns, and external vendors
  • Taught all levels of advertising, branding, graphic design, typography, social media, and marketing courses
  • Rewrote curriculum to include cross-discipline projects to prepare students to manage real-world projects
  • Rewrote 10 courses resulting in updating requirements to meet current industry skills and standards
  • Discovered gaps in program curriculum and created three new courses to fill them
  • Introduced Design Thinking and UI/UX processes into courses as a foundation for creative development
  • Created video tutorials for teaching Instructors how to use Moodle LMS (Learning Management System)
  • Successfully led, developed, designed, and launched new brand campaign for the college consisting of print, outdoor, digital, video, social media, collateral, and experiential

Mr. Kristof is a true professional. He took over the Graphic Design Department at Nossi College three years ago and instituted many changes to advance the quality of the program. On top of managing the department, teaching courses and revising syllabi, Mr. Kristof acted as the in-house Creative Director for the college Marketing Department. During his tenure at Nossi, he created a unique brand identity and brand position for the college, tapping into the essence of why a creative chooses an art college for their education. I’ve worked with many designers over the last 25 years. Mr. Kristof taught me how important communication THROUGH design really is.

— Cyrus Vatandoost, Executive Vice President, Nossi College of Art

Associate Creative Director

Arnold Worldwide, McLean, VA • Apr. 2001 – Nov. 2001

  • Effie Award – Co-managed creative team in developing a bank acquisition/name change campaign for a regional bank resulting in an increase in deposits and virtually no loss of customers (versus 10% attrition considered average in a bank merger)
  • Managed creative team consisting of four Art Directors and one Copywriter

Accounts; Mobil Oil, Mobile On-the-Run, STIHL, PNC Bank, McDonalds, and Citizens Bank

Associate Creative Director

AdMine.com, Herndon, VA • Apr. 2000 – Dec. 2000

  • Concept, art direction, and copywriting of 52 campaigns in 8 months for print, television, outdoor, and radio
  • Managed and directed team of 10 creatives and daily operation of production department
  • Concept, designed, and executed online requests for creative including the development and writing of creative work plans
  • Created and initiated advertising sales program to generate online sales and promotion of business services
  • Developed and implemented internal process for managing creative advertising submissions
  • Created and managed online production tips and procedures for the submission of creative content
  • Developed internal production network of file structure and organization to streamline and increase efficiency
  • Managed daily operation of production department
  • Worked directly with Mark Ein, CEO of Venturehouse Group (venture capital firm who funded Admine.com)

Art Director > Senior Art Director

The Ramey Agency, Jackson, MS • Jun. 1995 – Oct. 1998

  • Created and art directed print advertising and TV commercial campaigns for clients in the Tourism, Banking, Financial, Car Audio, Healthcare, and Travel industries
  • Created TV commercial that increased tourism inquires 17% and won an International marketing award
  • Created an economic development campaign that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally
  • Created financial print ad which brought in $1.5 million and opened 172 new accounts
  • Awarded Fortune magazine “Best Read Ad” — year-end, double-issue investment guide
  • Won four “Best of Class” and one “Superior” award — Southern Economic Development Council (SEDC) annual conference
  • Won a “Platinum Award” from the Hospitality Sales & Marketing Association. The 30-second TV ad competed against more than 1,650 entries from 55 countries
  • Managed creative team consisting of junior designers, art directors, and production artists

Accounts; American Diabetes Association, Mississippi Department of Economic and Community Development, Mississippi Division of Tourism, PROMUS Hotel Corporation, Southern Audio Systems, St. Dominic-Jackson Memorial Hospital, Taste of the Nation, Union Planters Bank, and USA Pawn.

Effectiveness

Effie Award – Co-managed creative team in developing a bank acquisition/name change campaign for a regional bank resulting in an increase in deposits and virtually no loss of customers (versus 10% attrition considered average in a bank merger)

Led creative team in designing beverage packaging design that increased sales 300%

Created TV commercial that increased tourism inquires 17% and won an International marketing award

Created economic development campaign that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally.

Created financial print ad which brought in over $1.5 million in CD money and opened 172 new bank accounts.

Redesigned affiliate website resulting in a 4% increase in sales.

Created a search engine application for Twitter that helped identify a drive-by shooter – leading to their arrest.

Achievements

Creative Honors

  • London International Advertising Awards
  • New York Festivals
  • Creativity Annual
  • Communication Arts Design Annual
  • Collegiate Advertising Awards – Awarded 1 of only 7 Gold awards amongst all colleges in the nation.
  • Numerous local & regional ADDY’s

Personal Achievements

  • Eagle Scout, Boy Scouts of America
  • Jay Chiat and Lee Clow endowed scholarships based on creative portfolio
  • 2nd Degree Black Belt, American Wado Karate-do Black Belt Association

Education

BFA, Advertising

Art Center College of Design, Pasadena, CA

 

AA Criminal Justice/Law Enforcement

Palomar College, San Marcos, CA

 

AA Liberal Arts

Palomar College, San Marcos, CA

 

Police Reserve Academy Graduate

Palomar College, San Marcos, CA

Computer and Technology Skills

Audio & Video

Adobe Clip

Adobe Premiere Pro

Adobe Rush

Adobe Spark

FinalCut

Handbrake

iMovie

ScreenFlow

Sonicfire Pro 6

VLC

Adobe Creative Suite

Adobe Acrobat

Adobe Dimension

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Collaboration

Basecamp

Evernote

Microsoft Teams

Monday

Slack

Workfront

Zoom

Design Apps

Affinity Designer

Affinity Photo

Affinity Publisher

Apple Keynote

Apple Numbers

Apple Pages

Canva

ON1 Photo Raw

Microsoft

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Social Media

Facebook

Instagram

LinkedIn

Pinterest

SnapChat

TikTok

Twitter

YouTube

Vimeo

Web Design / Coding

Adobe XD

Coda

HTML, CSS, and PHP

Transmit

Web Development

UI/UX

Landing Page Design

Mobile Applications

Search Engine Optimization (SEO)

Website Architecture

WordPress Theme Design

WordPress Plugin Development

Client Experience (Short List)

Advil


American Cancer Society

American Diabetes Association

American Home Foods

Arthritis Foundation


AT&T

Chef Boyardee

Citizens Bank

Colgate


Discovery Channel

Exxon-Mobil

Holiday Inn

Houston Power & Lighting

International Budget Partnership

Irish Spring

Johnson and Johnson

Louisville Slugger

McDonalds

MCI

New York Telephone

March of Dimes

MetLife

Mississippi Agriculture and Forestry/National Agriculture Aviation Museum

Mississippi Department of Economic & Community Development

Mississippi Department of Wildlife, Fisheries, and Parks

Mississippi Power

On-the-Run Convenience Stores

PAM Cooking Spray

PNC Bank

PROMUS Hotel Corporation

Sara Lee Branded Apparel

St. Dominic/Jackson Memorial Hospital


STIHL

Taste of the Nation

Trustmark National Bank

Union Planters Bank

United States Army


United States Cruise Lines

United States Mint

United States Postal Service

Vanderbilt Medical Center

Industry Experience

Accounting

Affiliate

Agriculture

Aircraft

Apparel

Associations & Societies

Audio & Video

Automotive

Aviation

Banking / Mortgage

Beauty

Beverage

Business Services

Chemical

Communications

Computers

Confectionery Snacks

Construction

Consulting

Consumer Packaged Goods

Cosmetics

Dentistry

Design

Education

Electrical

Employment Services

Energy

Engineering

Entertainment

Environmental

Facilities Management

Finance

Flooring

Food Service

Footwear

Garden Equipment

Government

Health & Fitness

Health Care

Heating & Air Conditioning (HVAC)

Higher Education

Home Furnishings

Home Improvement

Hospitality

Information Technology

Interior Decorating

Internet products & Services

Janitorial

Landscaping

Legal Services

Logistics & Shipping

Manufacturing

Marketing

Medical

Museums

Music

Newspaper

Not for Profit

Packaged Goods

Performing Arts

Pet Care (Supplies)

Pharmaceutical

Plumbing

Production Services

Public Relations

Public Service

Publishing

Radio

Real Estate

Religious

Restaurants

Retail (E-commerce)

Safety (& Security)

Sales

Software

Sports

Technology

Telecommunications

Toys

Transportation

Travel & Tourism

Utilities

Venture Capital

Wine & Spirits