Nossi College of Art, Nashville, TN

Graphic Design Coordinator • Sep. 2016 – Present

• Saved the college $27,000 a year in marketing
• Created Internet ad campaign resulting in a 7.4% click-through rate

Creative Director:

• Direct strategy and direction for marketing materials across print, outdoor, direct mail, video, social media, and email
• Manage creative’s, interns, and external vendors
• Created and managed a simulated internal ad agency within the college creating pro-bono work for local non-profits. The group was comprised of students chosen for their high-level of creative talent, maturity, and exceptional work ethic

Program Director:

• Managing the Bachelor degree programs for Graphic Design and Web & Interactive with up to 18 Adjunct instructors
• Integrating Design Thinking and UX/UI processes into curriculums as a foundation for creating engaging print design and advertising

Higher Education Instructor:

• Teaching art college courses (from beginning to advanced) in advertising, branding, graphic design, typography, social media, and marketing

Kristof Creative, Nashville, TN

Creative Direction / Design / Marketing • Nov. 2001 – Sep. 2016

• Redesigned affiliate website resulting in a 4% increase in sales
• Raised website rankings from near obscurity to page 9 in Google SERPs
• Created a search engine for Twitter (for SEO and topic tracking) that helped identify a drive-by shooter – leading to their arrest

• Projects included: print advertising, report design, presentation design, point-of-purchase, packaging design, video, TV commercials, website design, WordPress theme design (PHP, HTML, and CSS), mobile apps, web applications, and search engine optimization (SEO)

Arnold Worldwide, McLean, VA

Associate Creative Director • Apr. 2001 – Nov. 2001

• Effie Award – Financial Services/Image. Campaign created for Citizens Bank. Bank acquisition with virtually no loss of customers (versus 10% attrition considered average in a bank merger), and an increase in deposits.

Independent

Art Director • Dec. 2000 – Apr. 2001

AdMine.com, Herndon, VA

Associate Creative Director • Apr. 2000 – Dec. 2000

Admine.com was the first online marketplace to acquire unsold creative from advertising agencies and license it to small non-competing businesses.

• Successfully created 52 campaigns in 8 months for print, television, outdoor, and radio
• Managed team of 10 creative’s

Independent

Art Director • Oct. 1998 – Apr. 2000

The Ramey Agency, Jackson, MS

Art Director > Senior Art Director • Jun. 1995 – Oct. 1998

• Created advertising campaign for Mississippi Department of Economic Development that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally
• Created financial print ad which brought in $1.5 million in CD money and opened 172 new accounts
• Won “Best Read Ad” in the year-end, double-issue investment guide of Fortune magazine — Fortune’s biggest and best seller of the year
• Won four “Best of Class” and one “Superior” award — Southern Economic Development Council (SEDC) annual conference
• Won a “Platinum Award” from the Hospitality Sales & Marketing Association. The 30-second TV ad competed against more than 1,650 entries from 55 countries

Saved employer $27,000 a year in marketing

Effie Award – Financial Services/Image. Bank acquisition. Virtually no loss of customers (versus 10% attrition considered average in a bank merger), and an increase in deposits.

Won “BEST READ AD” in the year-end, double-issue investment guide of Fortune magazine — Fortune’s biggest and best seller of the year.

Won four “BEST OF CLASS” and one “SUPERIOR” award — Southern Economic Development Council (SEDC) annual conference.

Won “Platinum Award” from the Hospitality Sales & Marketing Association. The 30-second TV ad competed against more than 1,650 entries from 55 countries.

Created economic development campaign that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally.

Created financial print ad which brought in over $1.5 million in CD money and opened 172 new bank accounts.

Redesigned affiliate website resulting in a 4% increase in sales.

Raised website rankings from near obscurity to page 9 in Google SERPs

Created a search engine for Twitter (for SEO and topic tracking) that helped identify a drive-by shooter – leading to their arrest

Creative Honors

London International Advertising Awards
New York Festivals
Creativity Annual
Communication Arts Design Annual
Numerous Local & Regional ADDY’s

Personal Achievements

Eagle Scout, Boy Scouts of America
Lee Clow Endowed Scholarship
Jay Chiat Endowed Scholarship
2nd Degree Black Belt, American Wado Karate-do Black Belt Association

Art Center College of Design, Pasadena, CA

BFA, Advertising Design

Palomar College, San Marcos, CA

AA Criminal Justice/Law Enforcement
AA Liberal Arts
Police Reserve Academy Graduate
Certified E.M.T 1A

Computer and Technology Skills

Client Experience (Short List)

Industry Experience

Production Services

Public Relations

Public Service

Publishing

Radio

Real Estate

Religious

Restaurants

Retail (E-commerce)

Safety (& Security)

Sales

Software

Sports

Technology

Telecommunications

Toys

Transportation

Travel & Tourism

Utilities

Venture Capital

Wine & Spirits