Extensive professional experience as a Art Director creating successful print, outdoor, broadcast (TV and video) advertising as well as digital design, websites, and Internet marketing for B2C and B2B across numerous industries. Extremely versed in developing business strategies and marketing plans for traditional and online channels. I currently manage the Graphic Design Department at Nossi College of Art and teach graphic design, advertising, and marketing courses in the Bachelor degree programs.
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Experience

Nossi College of Art, Nashville, TN

Graphic Design Program Director • Sep. 2016 – Present

  • Saved the college $24,000 a year in marketing
  • Created Internet ad campaign resulting in a 7.4% click-through rate

Creative Director:

  • Direct strategy and direction for marketing materials across print, outdoor, direct mail, video, social media, and email
  • Manage creative’s, interns, and external vendors
  • Created and managed a simulated internal ad agency within the college creating pro-bono work for local non-profits. The group was comprised of students chosen for their high-level of creative talent, maturity, and exceptional work ethic

Program Director:

  • Managing the Bachelor degree programs for Graphic Design and Web & Interactive with up to 18 Adjunct instructors
  • Integrating Design Thinking and UX/UI processes into curriculums as a foundation for creating engaging print design and advertising

Higher Education Instructor:

  • Teaching all levels of advertising, branding, graphic design, typography, social media, and marketing courses

Kristof Creative, Nashville, TN

Creative Direction / Design / Marketing • Nov. 2001 – Sep. 2016

  • Redesigned affiliate website resulting in a 4% increase in sales
  • Raised website rankings from near obscurity to page 9 in Google SERPs
  • Created a search engine for Twitter (for SEO and topic tracking) that helped identify a drive-by shooter – leading to their arrest
  • Projects included: print advertising, report design, presentation design, point-of-purchase, packaging design, video, TV commercials, website design, WordPress theme design (PHP, HTML, and CSS), mobile apps, web applications, and search engine optimization (SEO)

Arnold Worldwide, McLean, VA

Associate Creative Director • Apr. 2001 – Nov. 2001

  • Effie Award – Financial Services/Image. Campaign created for Citizens Bank. Bank acquisition with virtually no loss of customers (versus 10% attrition considered average in a bank merger), and an increase in deposits.

AdMine.com, Herndon, VA

Associate Creative Director • Apr. 2000 – Dec. 2000

Admine.com was the first online marketplace to acquire unsold creative from advertising agencies and license it to small non-competing businesses.

  • Successfully created 52 campaigns in 8 months for print, television, outdoor, and radio
  • Managed team of 10 creative’s

The Ramey Agency, Jackson, MS

Art Director > Senior Art Director • Jun. 1995 – Oct. 1998

  • Created advertising campaign for Mississippi Department of Economic Development that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally
  • Created financial print ad which brought in $1.5 million in CD money and opened 172 new accounts
  • Won “Best Read Ad” in the year-end, double-issue investment guide of Fortune magazine — Fortune’s biggest and best seller of the year
  • Won four “Best of Class” and one “Superior” award — Southern Economic Development Council (SEDC) annual conference
  • Won a “Platinum Award” from the Hospitality Sales & Marketing Association. The 30-second TV ad competed against more than 1,650 entries from 55 countries

Young & Rubicam, New York, NY

Junior Art Director • Dec. 1992 – Apr. 1994

  • Concept and art directed packaging, print collateral, print, outdoor and broadcast advertising including national TV commercial for American Home Foods
  • Designed commemorative event packaging for the World Cup

Effectiveness

Saved employer $24,000 a year in marketing

Effie Award – Financial Services/Image. Bank acquisition. Virtually no loss of customers (versus 10% attrition considered average in a bank merger), and an increase in deposits.

Won “BEST READ AD” in the year-end, double-issue investment guide of Fortune magazine — Fortune’s biggest and best seller of the year.

Won four “BEST OF CLASS” and one “SUPERIOR” award — Southern Economic Development Council (SEDC) annual conference.

Won “Platinum Award” from the Hospitality Sales & Marketing Association. The 30-second TV ad competed against more than 1,650 entries from 55 countries.

Created economic development campaign that netted the state a 23% increase in jobs created by new businesses and a 15% increase in new business startups, at a time when new business creation experienced a seven percent drop-off nationally.

Created financial print ad which brought in over $1.5 million in CD money and opened 172 new bank accounts.

Redesigned affiliate website resulting in a 4% increase in sales.

Raised website rankings from near obscurity to page 9 in Google SERPs

Created a search engine for Twitter (for SEO and topic tracking) that helped identify a drive-by shooter – leading to their arrest

Achievements

Creative Honors

London International Advertising Awards
New York Festivals
Creativity Annual
Communication Arts Design Annual
Numerous Local & Regional ADDY’s

Personal Achievements

Eagle Scout, Boy Scouts of America
Lee Clow Endowed Scholarship
Jay Chiat Endowed Scholarship
2nd Degree Black Belt, American Wado Karate-do Black Belt Association

Education

Art Center College of Design, Pasadena, CA

BFA, Advertising Design

Palomar College, San Marcos, CA

AA Criminal Justice/Law Enforcement
AA Liberal Arts
Police Reserve Academy Graduate
Certified E.M.T 1A

Computer and Technology Skills

Software

Adobe Acrobat

Adobe Dimension

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Premiere Pro and Rush

Adobe Spark

Adobe Clip

Affinity Photo

Affinity Publisher

Apple Keynote

Apple Numbers

Apple Pages

Basecamp

Canva

Coda

Evernote

iMovie

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

ON1 Photo Raw

ScreenFlow

Slack

Sonicfire Pro 6

Transmit

Social Media

Twitter

Facebook

LinkedIn

Instagram

Pinterest

SnapChat

Web Development

HTML, CSS, PHP, and WordPress

UX/UI

Landing Page Design

Mobile Applications

Search Engine Optimization (SEO)

Website Architecture

Client Experience (Short List)

Advil


American Cancer Society

American Diabetes Association

American Home Foods

Arthritis Foundation


AT&T

Chef Boyardee

Citizens Bank

Colgate


Discovery Channel

Exxon-Mobil

Holiday Inn

Houston Power & Lighting

International Budget Partnership

Irish Spring

Johnson and Johnson

Louisville Slugger

McDonalds

MCI

New York Telephone

March of Dimes

MetLife

Mississippi Agriculture and Forestry/National Agriculture Aviation Museum

Mississippi Department of Economic & Community Development

Mississippi Department of Wildlife, Fisheries, and Parks

Mississippi Power

On-the-Run Convenience Stores

PAM Cooking Spray

PNC Bank

PROMUS Hotel Corporation

Sara Lee Branded Apparel

St. Dominic/Jackson Memorial Hospital


STIHL

Taste of the Nation

Trustmark National Bank

Union Planters Bank

United States Army


United States Cruise Lines

United States Mint

United States Postal Service

Vanderbilt Medical Center

Industry Experience

Accounting

Affiliate

Agriculture

Aircraft

Apparel

Associations & Societies

Audio & Video

Automotive

Aviation

Banking / Mortgage

Beauty

Beverage

Business Services

Chemical

Communications

Computers

Confectionery Snacks

Construction

Consulting

Consumer Packaged Goods

Cosmetics

Dentistry

Design

Education

Electrical

Employment Services

Energy

Engineering

Entertainment

Environmental

Facilities Management

Finance

Flooring

Food Service

Footwear

Garden Equipment

Government

Health & Fitness

Health Care

Heating & Air Conditioning (HVAC)

Higher Education

Home Furnishings

Home Improvement

Hospitality

Information Technology

Interior Decorating

Internet products & Services

Janitorial

Landscaping

Legal Services

Logistics & Shipping

Manufacturing

Marketing

Medical

Museums

Music

Newspaper

Not for Profit

Packaged Goods

Performing Arts

Pet Care (Supplies)

Pharmaceutical

Plumbing

Production Services

Public Relations

Public Service

Publishing

Radio

Real Estate

Religious

Restaurants

Retail (E-commerce)

Safety (& Security)

Sales

Software

Sports

Technology

Telecommunications

Toys

Transportation

Travel & Tourism

Utilities

Venture Capital

Wine & Spirits