— Print Ad Campaign —
Palm Springs Tourism
Role
Strategy
Concept Development
Art Director
Prop Master (Brain)
Photographer
Concept Development
Art Director
Prop Master (Brain)
Photographer
Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Photo Retouching
Adobe Illustrator
Adobe Photoshop
Photo Retouching
Thinking
The first question was, “Why do people take a vacation?” The answers varied from, ‘to get away’, ‘have fun’, and ‘relax’ to ‘see something new’ and ‘experience bliss’. But when it came right down to it, taking a vacation in a desert location such as Palm Springs was about completely letting go of everything so your brain can take a break. The literal representation became the visuals in each ad. It took three days to create the “brain” out of foam, paper machete, and paint.