Palm Springs Tourism

Thinking

The first question was, “Why do people take a vacation?” The answers varied from, ‘to get away’, ‘have fun’, and ‘relax’ to ‘see something new’ and ‘experience bliss’. But when it came right down to it, taking a vacation in a desert location such as Palm Springs was about completely letting go of everything so your brain can take a break. The literal representation became the visuals in each ad. It took three days to create the “brain” out of foam, paper machete, and paint.