— Print Ad Campaign —

Palm Springs Tourism

Role

Strategy
Concept Development
Art Director
Prop Master (Brain)
Photographer

Skills

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Photo Retouching

Thinking

The first question was, “Why do people take a vacation?” The answers varied from, ‘to get away’, ‘have fun’, and ‘relax’ to ‘see something new’ and ‘experience bliss’. But when it came right down to it, taking a vacation in a desert location such as Palm Springs was about completely letting go of everything so your brain can take a break. The literal representation became the visuals in each ad. It took three days to create the “brain” out of foam, paper machete, and paint.

Palm Springs Tourism Print Ad - Pool
Palm Springs Tourism Print Ad - Tennis
Palm Springs Tourism Print Ad - Golfing