Oasis Winery
Role
Concept Development
Copywriter
Associate Creative Director (Art)
Photographer
Skills
Adobe InDesign
Adobe Photoshop
Problem:
Oasis Winery sought to strengthen their brand recognition and relevance among a wider audience, specifically football fans. The challenge was to create an advertisement that would resonate with this demographic, who might not traditionally associate wine with their sport.
Solution:
We decided to visually bridge the gap between the worlds of wine and football. Inspired by the similarity between the gesture of a referee signaling a touchdown and the action of a levered wine opener, we designed a clever and minimalist ad. By placing the Oasis Winery logo on the cork being opened, we created a visual connection that was simple, clean, and memorable.
Role:
As the copywriter, associate creative director (art), and photographer, I was involved in conceptualizing the idea, developing the creative strategy, executing the photography, and crafting the impactful copy.
Impact/Results:
Though concrete metrics are not available, the ad successfully generated buzz and positioned Oasis Winery as a memorable brand among Washington Redskins fans. This has potentially led to increased brand recognition and connection with a new demographic of wine consumers. Furthermore, the ad imbued every encounter with a wine opener with a reminder of our ad, reinforcing its longevity.