Michael Kristof

June 6, 2003
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Oasis Winery

Portfolio

A unique print ad for Oasis Winery, creatively associating wine with football. This simple yet memorable visual delivers a distinctive message, making every wine opener a reminder of this campaign.
— Football Program Print Ad —

Oasis Winery

Problem:

Oasis Winery sought to strengthen their brand recognition and relevance among a wider audience, specifically football fans. The challenge was to create an advertisement that would resonate with this demographic, who might not traditionally associate wine with their sport.

Solution:

We decided to visually bridge the gap between the worlds of wine and football. Inspired by the similarity between the gesture of a referee signaling a touchdown and the action of a levered wine opener, we designed a clever and minimalist ad. By placing the Oasis Winery logo on the cork being opened, we created a visual connection that was simple, clean, and memorable.

Role:

As the copywriter, associate creative director (art), and photographer, I was involved in conceptualizing the idea, developing the creative strategy, executing the photography, and crafting the impactful copy.

Impact/Results:

Though concrete metrics are not available, the ad successfully generated buzz and positioned Oasis Winery as a memorable brand among Washington Redskins fans. This has potentially led to increased brand recognition and connection with a new demographic of wine consumers. Furthermore, the ad imbued every encounter with a wine opener with a reminder of our ad, reinforcing its longevity.

Print Ad Oasis Winery - Wine Opener