Associate Creative Director
Mobile On-the-Run C-Stores and USA TODAY offering a basic two for $1 promotion. We worked though many concepts – from the very straight but clear to concepts that were over the top (but still on strategy). We were then informed the project was going to be cancelled due to a lack of budget. That’s when I offered to photograph and edit the visuals for free. This garnered a lot of goodwill with the client and we got a great newspaper ad campaign produced.