— Newspaper Ad Campaign —
Mobil On-the-Run
Role
Strategy
Concept Development
Art Director
Associate Creative Director
Photographer
Concept Development
Art Director
Associate Creative Director
Photographer
Skills
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Thinking
Mobile On-the-Run C-Stores and USA TODAY offering a basic two for $1 promotion. We worked though many concepts – from the very straight but clear to concepts that were over the top (but still on strategy). We were then informed the project was going to be cancelled due to a lack of budget. That’s when I offered to photograph and edit the visuals for free. This garnered a lot of goodwill with the client and we got a great newspaper ad campaign produced.
