Senior Art Director
Music Track Selection
An Art Director from California and a copywriter from Indiana aren’t the team you’d normally think to create a brand image TV commercial for the Mississippi tourism account. But having been transplanted to Mississippi, it gave us unique insights into what makes Mississippi so unique.
The vignettes in this 60-second spot are scenarios we experienced while living in Mississippi — capturing the heart and soul of what makes Mississippi such a wonderful place to visit. It’s about the people who live there and how warm and generous they are to everyone they meet.
The original song and melody made a perfect bed for weaving the scenes together and communicating the big idea.