— Brand Image Commercial —
Mississippi Tourism
Role
Strategy
Concept Development
Senior Art Director
Concept Development
Senior Art Director
Skills
Storyboards
Music Track Selection
Title Cards
Music Track Selection
Title Cards
Thinking
An Art Director from California and a copywriter from Indiana aren’t the team you’d normally think to create a brand image TV commercial for the Mississippi tourism account. But having been transplanted to Mississippi, it gave us unique insights into what makes Mississippi so unique.
The vignettes in this 60-second spot are scenarios we experienced while living in Mississippi — capturing the heart and soul of what makes Mississippi such a wonderful place to visit. It’s about the people who live there and how warm and generous they are to everyone they meet.
The original song and melody made a perfect bed for weaving the scenes together and communicating the big idea.
LYRICS: Ever since we met. My heart can’t forget. All I ever think about is you. Little things you do. Thrill me through and through. All I ever think about is you.
