Young & Rubicam, New York, NY, United States
October 1992 – April 1994
As a Junior Art Director at Young & Rubicam on Madison Avenue, he engaged with an extensive roster of prestigious clients. He interpreted their brand visions into captivating visual narratives that significantly enhanced audience engagement and market visibility.
His distinct ability to transform concepts into reality was recognized, leading to a promotion from Junior Art Director to Art Director, a testament to his demonstrated skills and impactful contributions.
He envisioned and led the art direction for diverse campaigns across packaging, print collateral, outdoor, and broadcast mediums. This included a high-impact national TV commercial for American Home Foods, which reached a wide audience, reflecting his ability to create broadly resonating content.
On the global stage, he designed commemorative World Cup event packaging, enhancing the prestige of the occasion through strategic visual storytelling and design, showcasing his international relevance.
Working with high-profile clients like AT&T, Band-Aid, Chef Boyardee, Colgate, Dr. Pepper, Johnson & Johnson, McDonald’s, and MetLife, he leveraged his collaborative approach and creative acumen to drive their brand growth and success.
Consistently, he breathed life into creative concepts, crafting impactful designs that transcended advertising mediums. His designs significantly contributed to the success of the campaigns he worked on.