— TV Commercial Campaign —
Citizens Bank
Role
Strategy
Concept Development
Associate Creative Director (Art)
Concept Development
Associate Creative Director (Art)
Skills
Storyboards
Thinking
Mellon Bank was being acquired by Citizens Bank. In keeping with Citizens Bank positioning of “Not your typical bank”, we created a series of non-typical TV spots showing customers that just because their bank was merging with a larger bank didn’t mean the personal service was going away. Instead of “actors”, the 30-second commercials used real people. The campaign won an Effie Award for its effectiveness.
