Associate Creative Director

Arnold Worldwide, McLean, VA, United States

November 2001 – September 2016

As an Associate Creative Director at Arnold Worldwide, he provided strategic leadership to a team of creative professionals. His visionary direction resulted in innovative, award-winning advertising campaigns that significantly enhanced the market presence of clients and achieved key objectives across diverse industries.

In this role, he displayed profound leadership and campaign execution skills, managing a team of Art Directors and Copywriters in a dynamic, collaborative environment. His creative vision was instrumental in launching innovative marketing campaigns across various mediums for high-profile clients such as Mobil Oil, Mobile On-the-Run, STIHL, PNC Bank, McDonald’s, and Citizens Bank.

One of his standout accomplishments was spearheading a bank acquisition and name change campaign for a regional bank. This project did not only meet KPIs but also earned an Effie Award. The campaign led to a considerable increase in deposits and virtually no loss of customers, significantly outperforming the typical 10% attrition rate seen in bank mergers.

His expertise was pivotal in new business pitches, leading to successful client acquisitions and expanding the agency’s portfolio. He utilized his creative proficiency to drive growth and success across diverse industries effectively.

He also excelled in brand communication, where he art directed and produced impactful and memorable brand communications across print, direct mail, and broadcast mediums. The seamless integration of creativity and strategic thinking in these campaigns demonstrated his proficiency in elevating clients’ market presence.