The Ad Store, New York, NY, United States
May 1994 – May 1995
As a Freelance Art Director at The Ad Store in New York, he utilized his expertise in conceptualization, art direction, and strategic branding to develop compelling campaigns and distinctive brand identities across various sectors. Working alongside industry titan Paul Cappelli, he contributed to high-profile projects such as those for Coca-Cola, shaping engaging brand narratives for clients in industries including Travel and Hospitality, Food & Beverage, Music, and Health & Fitness.
Through his innovative work, he elevated brand awareness by conceptualizing and art directing print and television ad campaigns for Coca-Cola, which led to a significant increase in brand awareness and customer engagement.
His creativity also enhanced market visibility for clients across diverse sectors. He developed unique branding projects, designing distinctive logos that effectively enhanced clients’ visibility in the market.
A testament to his understanding of brand value and appeal, he boosted sales through the creation of compelling packaging designs, resulting in significant increases in sales and a stronger market presence.
Recognizing the value of strong client relationships, he fostered robust relationships with clients and team members. This ensured seamless project execution and on-time delivery, contributing to client satisfaction and repeat business.
Staying ahead of the curve, he continuously updated his knowledge of industry trends. He applied this understanding to produce relevant and appealing designs that resonated with target audiences and met client goals.