— TV Commercial —

American Cancer Society

Role

Strategy
Concept Development
Associate Creative Director (Art)

Skills

Storyboards

Thinking

It’s amazing the length women will go to keep themselves looking and feeling the best; running, swimming, eating right, etc. Yet, when it comes to their health, too many women fail to do the single most important thing — having a mammogram.

Title Cards

1,257 miles a year… 24,312 crunches a year… will mean nothing… without one mammogram.